Project Description
The goal of this project was to either take an existing company and rebrand their identity, or to come up with something completely new. And that is just what I did. I created “Nü.
Interested in my process? See my process book HERE!
Project Details
Project Branding
Date Fall 2015
Skills branding, logo design
View Identity Guidelines issuu
Elevator Pitch
Bold flavor, zero guilt, no questions asked. Send your taste buds sky high with the fresh and delectable variety of foods that our menu offers. Best part about it? They’ll make you FEEL good. Fuel your body to live life well.
Brand Statement
Bold flavor, zero guilt. All of the options on our menu are healthy, honest and sustainable. Rather than having one ‘healthy’, tasteless salad that may not even have real ‘chicken’ and/or has more calories than a double cheeseburger with a side of fries, our menu offers real variety; everything on our menu is clean and will fuel bodies to the best of their ability. Geared toward those with a healthy lifestyle, but convenient and quick for anyone willing to test the waters and try something new to better themselves today. As fast as McDonald’s, but nutritionist-approved.
What We Do
We help our customers live well. Our various selection of menu items inspire them to eat healthier with an emphasis on the key nutrients your body needs.
How It Works
We redefine the meaning of ‘healthy’ by providing a variety of clean eating choices so you can live a healthier, fitter, longer life while creating a more sustainable environment. “Not just salads.”
Source: State of Obesity
Why It's Important
It matters because of the lack of variety and the lack of truth from self-proclaimed healthy options in big fast food chain restaurants. If healthy food was more convenient and quick, the amount of people struggling with obesity or decaying health in America may decrease. Food powers your life. It fuels all bodily processes that enable you to move, think and breathe.
How We Know
We know because when food is readily available, we are more likely to go for that option–especially when we are transparent about where the food is coming from and what specific nutrition provides. It is proven that good health leads to physical well-being, better mental health, more energy, and prevents disease. There is no aspect in your life that is not influenced by what you eat. Fueling your body with processed food, fast food, sugar, fat, and calorie-dense food affects who you are, what you do and your ability to pursue dreams and aspirations. Food is powerful and our company will help you use that to your advantage.
What We Promise
We promise to be transparent about where your food is coming from. Again, food is powerful and our company promises to help you use that to your advantage.
