Part a large branding project I worked on while freelancing at Torque, RiverHouse is an up and coming apartment complex in Milwaukee. I worked to design possible rack card and postcard layouts.
River House Rack Card
“River House Apartments is a 243-unit upscale multifamily development on the banks of the Milwaukee River. The development will be built in the fashionable east side of downtown Milwaukee on 3.10 acres of waterfront property. The community will feature a waterfront River Walk that provides direct access to the Milwaukee River and pedestrian connectivity to the many entertainment and shopping opportunities in the neighborhood.”
River House Postcard
“River House will be made of two, U-shaped, four story buildings that will sit over two levels of underground and podium parking. Each building will feature a large resort courtyard that opens to a river walk that provides access to the water. The project contains studio, one, two, and three bedroom apartments. Community amenities will include a staffed leasing office with two-story reception, a 24-Hour fitness center, resident lounge, gaming area, cybercafé / library, swimming pool, courtyard, outdoor entertainment cabana, landscaped entertainment / grilling zones, a bocce court, and a mini-amphitheater.”